7h777 Privacy Policy —
How We Collect, Use &
Protect Your Personal Data

7h777 is committed to protecting the privacy and personal data of all Platform users. We recognise that the Pakistani players who trust 7h777 with their gaming activity are also trusting us with personal and financial information, and we take that responsibility seriously. This Policy has been drafted to be transparent, readable, and comprehensive — covering every category of data we collect and every purpose for which it is used.

This Policy applies to all personal data collected through: registration on the 7h777 platform; use of the 7h777 casino, sportsbook, or any other service offered on the platform; communications with the 7h777 support team; participation in promotional activities; and any other interaction between you and 7h777 in connection with the platform's services.

This Policy should be read in conjunction with the 7h777 Terms & Conditions and the platform's Cookie Policy, which is incorporated within Section 7 of this document.

For the purposes of applicable data protection legislation, 7h777 is the data controller in respect of all personal data collected and processed under this Policy. As data controller, 7h777 is responsible for determining the purposes and means of processing your personal data and for ensuring that such processing is conducted lawfully, fairly, and transparently.

7h777 operates the platform under an internationally recognised gaming license. The Company's data protection obligations are specified as conditions of that license, and compliance is subject to periodic independent audit. The gaming license regulator may request access to certain data records in connection with its supervisory functions, which constitutes a lawful basis for retention of certain categories of data as described in Section 8 of this Policy.

7h777 collects personal data in the following categories. We only collect data that is necessary for the purposes described in Section 4.

7h777 does not collect any special categories of sensitive personal data (such as racial or ethnic origin, health information, political opinions, or biometric data) except where strictly required by applicable law or gaming license regulatory requirements.

7h777 uses the personal data we collect for the following purposes:

• Account Creation and Management: To register your Account, verify your identity and age (in compliance with the 21+ age requirement), manage your Account settings, and provide access to the 7h777 platform and its services.
• Payment Processing: To process deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and card; to process withdrawal requests; to detect and prevent fraudulent transactions; and to comply with anti-money-laundering obligations.
• Gaming Services: To enable access to casino games, sports betting markets, live dealer tables, and all other 7h777 services; to record and display gaming history in your Account; and to calculate and credit bonus awards.
• Regulatory Compliance: To comply with 7h777's obligations under its gaming license, including KYC verification, responsible gaming obligations, anti-money-laundering monitoring, and reporting to regulatory authorities as legally required.
• Responsible Gaming: To monitor gaming activity for indicators of problem gambling behaviour; to administer deposit limits, session restrictions, cooling-off periods, and self-exclusion requests; and to communicate responsible gaming information where appropriate.
• Customer Support: To respond to inquiries, complaints, and requests made via Live Chat, email, or any other support channel; to maintain support records; and to improve service quality.
• Platform Security: To detect, investigate, and prevent unauthorised access, fraud, collusion, bonus abuse, and other activities that violate the 7h777 Terms & Conditions or applicable law.
• Marketing Communications: To send promotional emails, SMS messages, or push notifications about 7h777 offers, bonuses, and platform updates — but only where you have provided explicit opt-in consent and have not subsequently withdrawn that consent.
• Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving platform performance, user experience, and product development. No individually identifiable data is used for this purpose.

7h777 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between 7h777 and the Player, including Account management, payment processing, and delivery of gaming services.
• Legal Obligation: Processing required to comply with applicable laws and the conditions of 7h777's gaming license, including KYC verification, anti-money-laundering monitoring, age verification, and regulatory reporting.
• Legitimate Interests: Processing necessary for the legitimate interests of 7h777, including fraud prevention, platform security, and improvement of services, provided such interests are not overridden by the Player's fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — applicable to optional marketing communications. You may withdraw consent for marketing at any time via your Account settings or by contacting Customer Support, without affecting the lawfulness of processing prior to withdrawal.

6.1 No Sale of Data. 7h777 does not sell, rent, or otherwise commercialise your personal data to any third party for marketing or commercial purposes under any circumstances.

6.2 Service Providers. 7h777 shares personal data with third-party service providers strictly to the extent necessary to operate the platform and deliver its services. All third-party processors are contractually required to process data only on 7h777's documented instructions and to maintain appropriate data security measures. Current categories of third-party processors include:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and card network operators — for deposit and withdrawal processing.
• KYC & AML Providers: Regulated identity verification and anti-money-laundering screening service providers.
• Game Content Providers: Licensed casino game studios and live dealer platform operators whose games are available on 7h777. Game providers receive session data necessary to deliver their games but are not provided with broader personal profile data.
• Cloud Infrastructure Providers: Hosting and cloud services providers used for platform infrastructure, subject to strict data processing agreements.
• Customer Support Platforms: Live chat and ticketing system providers used to deliver 7h777's customer support function.

6.3 Regulatory Authorities. 7h777 may disclose personal data to gaming regulators, law enforcement agencies, financial intelligence units, or other government authorities where required to do so by law, by the conditions of the gaming license, or by a valid legal order. 7h777 will notify affected Players of such disclosures where legally permitted to do so.

6.4 Business Transfers. In the event of a merger, acquisition, or sale of the 7h777 business or assets, personal data may be transferred to the acquiring entity, subject to the acquiring entity assuming the obligations of this Privacy Policy with respect to such data. Players will be notified of any such transfer that materially affects their data rights.

7.1 What Are Cookies. Cookies are small text files placed on your device when you visit the 7h777 platform. They allow the platform to remember your preferences, maintain your session, and collect aggregate usage data. 7h777 also uses similar technologies such as web beacons and local storage for comparable purposes.

7.2 Categories of Cookies Used by 7h777:

• Strictly Necessary Cookies: Essential for the platform to function, including session management, login state, and security token verification. These cookies cannot be disabled without breaking core platform functionality.
• Functional Cookies: Remember your preferences such as language settings, preferred game categories, and display options. These improve your experience but are not essential to basic platform operation.
• Analytics Cookies: Collect anonymised, aggregated data about how the platform is used — page views, session duration, navigation paths — to help 7h777 improve the platform. No individually identifiable data is associated with analytics cookies.
• Marketing Cookies: Used only where you have provided explicit consent to receive personalised marketing. These may track your activity across sessions to inform the relevance of promotional communications.

7.3 Cookie Management. You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will affect platform functionality. You may withdraw consent for non-essential cookies at any time without affecting your Account status. Please note that clearing cookies will log you out of any active 7h777 session.

7h777 retains personal data for as long as is necessary for the purposes set out in this Policy, taking into account applicable legal and regulatory retention requirements. The following retention periods apply:

• Account and Identity Data: Retained for the duration of the Account relationship and for a minimum of five (5) years following Account closure, in compliance with anti-money-laundering legislation and gaming license record-keeping requirements.
• Transaction and Financial Data: Retained for a minimum of seven (7) years following each transaction date, in compliance with applicable financial record-keeping and anti-money-laundering obligations.
• KYC Documentation: Retained for a minimum of five (5) years following the completion of the KYC process, or following Account closure, whichever is later.
• Gaming and Betting History: Retained for a minimum of three (3) years following the date of each game session or bet, or for the duration of any active dispute, whichever is longer.
• Support Communications: Retained for three (3) years following resolution of the relevant inquiry or complaint.
• Marketing Data (where consent-based): Retained until consent is withdrawn, following which it will be deleted within 30 days, subject to any overriding legal retention requirements.
• Technical/Log Data: Retained for twelve (12) months on a rolling basis for security and fraud investigation purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data may be retained indefinitely for aggregate analytical purposes as it no longer constitutes personal data.

7h777 implements technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encryption in Transit: All data transmitted between your device and the 7h777 platform is encrypted using 256-bit SSL/TLS protocols.
• Encryption at Rest: Sensitive personal data and financial data stored in 7h777 systems is encrypted at rest using industry-standard cryptographic methods. Passwords are never stored in plain text — they are stored as cryptographic hashes using industry-standard one-way hashing algorithms.
• Access Controls: Access to personal data within 7h777 is strictly limited to authorised personnel on a need-to-know basis. All internal access is logged and subject to regular audit.
• Two-Factor Authentication: Available for all Player Accounts and enabled by default for administrative system access.
• Regular Security Audits: The 7h777 platform undergoes regular independent security assessments and penetration testing as required by the gaming license.
• Incident Response: 7h777 maintains a documented data breach response procedure. In the event of a data breach that poses a risk to affected Players, we will notify affected users within the timeframe required by applicable law.

As an online platform operating under an international gaming license, 7h777 may transfer personal data to third-party processors located in jurisdictions outside the country in which the Player resides. This may include transfers to game content providers, cloud infrastructure providers, or KYC verification services operating in other countries.

Where personal data is transferred internationally, 7h777 ensures that appropriate safeguards are in place to protect the data to a standard equivalent to that required under applicable data protection law. Such safeguards may include contractual data processing agreements incorporating standard data protection clauses, or reliance on the recipient jurisdiction's adequacy designation.

By using the 7h777 platform, you acknowledge that your data may be transferred to and processed in jurisdictions other than your country of residence, subject to the protections described in this Policy.

Subject to applicable law and certain limitations arising from 7h777's legal and regulatory obligations, you have the following rights in respect of your personal data held by 7h777:

• Right of Access: You have the right to request a copy of the personal data 7h777 holds about you, together with information about how it is used.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data held by 7h777.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (for consent-based processing), or where the processing is unlawful. This right is subject to 7h777's mandatory data retention obligations under its gaming license and anti-money-laundering obligations.
• Right to Restriction: You have the right to request that 7h777 restricts the processing of your data in certain circumstances, including where the accuracy of the data is disputed or where processing is unlawful.
• Right to Data Portability: Where processing is based on consent or contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact the 7h777 Data Protection team via the channels described in Section 15. 7h777 will respond to all valid requests within 30 calendar days of receipt. Where a request is complex or voluminous, this period may be extended by a further 30 days, subject to notification of the extension.

12.1 Opt-In Only. 7h777 sends marketing communications — including promotional emails, SMS messages regarding bonuses, and push notifications — only to Players who have expressly opted in to receive such communications. Opting into marketing is voluntary and is not a condition of Account registration or access to any platform service.

12.2 Content. Marketing communications from 7h777 may include information about new games, promotional bonuses, sports betting offers, platform updates, and seasonal campaigns relevant to Pakistani players, including PSL-related promotions.

12.3 Opt-Out. You may unsubscribe from marketing communications at any time by: updating your communication preferences in Account Settings; clicking the unsubscribe link in any marketing email; or contacting Customer Support via Live Chat. Opt-out requests are processed within five business days. You will continue to receive transactional communications (such as deposit confirmations and withdrawal notifications) regardless of your marketing preferences, as these are operationally necessary.

12.4 No Third-Party Marketing. 7h777 does not share your contact data with third-party marketers. You will never receive marketing communications purporting to be from 7h777 that were not sent directly by 7h777 through its own platform infrastructure.

The 7h777 platform is strictly for adults aged 21 years or older. 7h777 does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted as part of the Account registration and KYC process.

If 7h777 becomes aware that personal data has been collected from an individual under 21 years of age, the relevant Account will be immediately suspended, all associated data will be securely deleted to the extent permitted by regulatory obligations, and any funds in the Account will be handled in accordance with the gaming license's requirements for underage gambling incidents.

If you believe that a minor may have registered or accessed a 7h777 Account, please contact Customer Support immediately via Live Chat so that the matter can be investigated and resolved promptly.

7h777 reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, data processing practices, or the features and services offered on the platform. Material changes to this Policy — those that significantly affect your data rights or how your data is used — will be communicated to registered Players via the email address on their Account at least 14 days before taking effect.

Minor and non-material updates (such as corrections of typographical errors, clarifications, or changes that do not affect data subject rights) may take effect upon publication without prior notice. The effective date displayed at the top of this Policy will be updated to reflect the date of each revision.

Your continued use of the 7h777 platform following notification of any material amendment constitutes acceptance of the revised Policy. If you do not agree with the revised Policy, you must stop using the platform and close your Account before the revised Policy takes effect.

If you have any questions, concerns, or complaints about this Privacy Policy, about how 7h777 processes your personal data, or if you wish to exercise any of your data protection rights, please contact the 7h777 Data Protection team using the following channels:

• Live Chat: Available 24 hours a day, 7 days a week, in both Urdu and English, directly through the 7h777 platform interface. Live Chat is the fastest method for data protection inquiries.
• Email: [email protected] (plain text — not a clickable link). Please include "Data Protection Inquiry" in the subject line.

7h777 will acknowledge receipt of data protection inquiries within three business days and will provide a substantive response within 30 calendar days of receipt. Where a request is particularly complex or voluminous, this period may be extended by a further 30 days, and you will be notified of the extension within the original 30-day period.

Right to Complain to a Supervisory Authority. If you are not satisfied with 7h777's response to a data protection inquiry or believe that your data rights have been infringed, you have the right to lodge a complaint with the data protection supervisory authority in the jurisdiction in which the Company is licensed, or in the jurisdiction in which you habitually reside, in accordance with applicable data protection law.